"Rework" is an homage to the heritage of Sassoon cuts, blending classic nostalgia with bold, contemporary twists. The collection, shot for the Fellowship for British Hairdressing 2023 Project Sassoon team, draws on two visual narratives: the iconic, sleek black-and-white imagery reflecting timeless Sassoon elegance, and modern reworked interpretations of the same cuts, exploding with fresh energy and innovation. These dynamic contrasts create a visual dialogue between past and present, showcasing a revolutionized approach to hair artistry.
Creative direction by Mark Hayes, fashion styling by Lewis Cameron, and photographed by Chris Bulezuik.
